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WEBSITE TERMS OF USE

Effective date: 17.03.2026

These Website Terms of Use (“Terms”) govern your access to and use of hey-clay.com and all associated webpages, microsites, and subdomains that link to or refer to these Terms (together, the “Website”), except where separate terms expressly apply.

The Website is operated by Trendformer Limited (“we”, “us”, “our”).
Contact: please refer to Section 29.
Registered office: 604, Tower A, New Trade Plaza, 6 On Ping Street, Shatin, N.T., Hong Kong.

By visiting, accessing, browsing, or using the Website in any way, you confirm that you accept these Terms and agree to comply with them. If you do not agree to these Terms, you must not use the Website.

1. Other terms that may apply

These Terms refer to and incorporate the following additional terms and policies, which also apply to your use of the Website, as applicable:

  • Privacy Policy;
  • Cookie Policy;
  • Terms of Sale / Store Terms (if you purchase products from our shop subdomain or any checkout flow operated by us);
  • Terms of Service and/or EULA (if you use any software, app, subscription, digital product, or online service we provide);
  • any other terms, notices, product-specific terms, promotion terms, community rules, or policies posted on the Website or made available to you by us.

If there is any conflict between these Terms and any other terms that apply to a specific product, service, checkout, subscription, app, or feature, the specific terms will prevail for that specific matter.

2. Changes to these Terms and to the Website

We may amend these Terms from time to time at our sole discretion. The version posted on the Website at the time you access or use it is the version that applies.

We may update, change, modify, suspend, withdraw, discontinue, restrict, or remove all or any part of the Website, its content, features, availability, or functionality at any time, for business, legal, security, operational, or other reasons, with or without notice.

The Website is made available free of charge unless expressly stated otherwise.

3. Website availability

We do not guarantee that the Website, or any content on it, will always be available or uninterrupted. We may suspend, withdraw, discontinue, or restrict the availability of all or any part of the Website at any time.

You are responsible for ensuring you have appropriate access to the internet and compatible devices, and for maintaining any necessary security protections.

4. Who may use the Website

You may use the Website only if you can form a legally binding contract and your use is not prohibited by applicable law.

If you use the Website on behalf of a company or other legal entity, you represent and warrant that you have authority to bind that entity. In that case, “you” includes that entity.

You are responsible for ensuring that all persons who access the Website through your internet connection, network, account, or devices are aware of these Terms and comply with them.

5. Permitted use and licence

Subject to these Terms, we grant you a limited, non-exclusive, revocable, non-transferable, non-sublicensable licence to access and use the Website solely for your personal, lawful, non-commercial use.

You may view the Website in a web browser and print or download extracts for your personal reference only, provided that you do not modify them and do not remove any copyright, trade mark, or proprietary notices.

All rights not expressly granted to you are reserved by us.

6. Prohibited conduct (including scraping / AI training)

You must not, and must not permit any third party to:

  • a) use the Website in any unlawful, fraudulent, misleading, abusive, defamatory, harassing, or harmful manner;
  • b) copy, reproduce, republish, upload, download, transmit, distribute, publicly display, sell, licence, exploit, or create derivative works from any part of the Website or its content for commercial and any other purposes, not permitted hereunder, without our prior written consent;
  • c) scrape, crawl, harvest, extract, mine, mirror, frame, index, cache, or otherwise collect content, data, or materials from the Website by automated means, including bots, spiders, scripts, browser extensions, AI agents, data harvesting tools, or similar technologies;
  • d) use any content, data, images, text, audio, video, layout, metadata, or other materials from the Website to train, fine-tune, test, validate, or develop any machine learning, generative AI, computer vision, or similar model or service without our prior written consent;
  • e) reverse engineer, decompile, disassemble, or attempt to discover source code, underlying ideas, structure, or organisation of any part of the Website, except to the extent prohibited by applicable law;
  • f) interfere with, disrupt, damage, overburden, or compromise the Website, including by introducing viruses, trojans, worms, logic bombs, malware, or other harmful material;
  • g) attempt to gain unauthorised access to the Website, the server on which it is stored, or any server, computer, or database connected to it;
  • h) circumvent or attempt to circumvent any security, authentication, access-control, usage-control, or rate-limiting measures;
  • i) use the Website in a way that suggests any affiliation, endorsement, or approval by us where none exists;
  • j) infringe any intellectual property, privacy, publicity, or other rights of any person.

We reserve the right to suspend, restrict, block, or terminate your access to the Website (in whole or in part) at any time if we reasonably believe you have breached these Terms or your use creates legal, technical, security, fraud, or reputational risk.

7. Intellectual property rights

The Website and all content and materials on it, including without limitation text, product descriptions, layouts, interfaces, graphics, images, photographs, audio, video, animations, downloads, artwork, logos, icons, databases, compilations, software, and code, are owned by us, our affiliates, licensors, or content providers and are protected by copyright, trade mark, database, design, passing off, and other intellectual property laws.

Our name, logos, product names, slogans, characters, branding elements, and other indicia may be registered or unregistered trade marks and/or protected design assets. You must not use them without our prior written consent.

You must always acknowledge our status (and that of any identified contributors) as the owners/authors of Website content.

8. Trade marks

Logos, graphics, page headers, button icons, scripts, and service names included in or made available through the Website are our trade marks or trade dress. Our trade marks and trade dress may not be used in connection with any product or service not provided by us, in any manner likely to cause confusion, or in any manner that disparages or discredits us.

All other trade marks appearing on the Website belong to their respective owners.

9. No reliance; informational content only

The content on the Website is provided for general information and brand presentation purposes only. It is not intended to constitute advice and should not be relied on as such.

You must obtain professional or specialist advice before taking, or refraining from, any action based on the content.

Nothing on the Website constitutes a binding offer, guarantee, warranty, or representation unless expressly set out in separate binding terms accepted by us.

10. Product descriptions, images, colours, packaging, and availability

The Website may include information about products and may show images, renders, videos, illustrations, or demonstrations.

Important disclosures:

  • a) Product images, renders, videos, and illustrations are for illustrative purposes only.
  • b) Actual colours, finishes, textures, and appearance may vary due to screen/device settings, browser configuration, lighting, image processing, manufacturing updates, or natural variation in materials.
  • c) Packaging, labelling, included accessories, bundle contents, assortment, product names, SKU composition, and minor design details may vary from those shown.
  • d) We may correct typographical errors, inaccuracies, or omissions and may update product-related information at any time without prior notice.
  • e) Availability, pricing, taxes, shipping options, and fulfilment terms may vary by region, channel, and stock status.

Where purchases are made through our shop subdomain/checkout, the final legally binding details of the product, price, taxes, shipping, returns, and availability are governed by the applicable Terms of Sale / Store Terms presented during checkout.

Nothing in this section limits any mandatory statutory rights you may have as a consumer in relation to goods actually purchased from us.

11. Links to third-party websites

The Website may contain links to third-party websites, marketplaces, platforms, or resources. These links are provided for convenience only.

We do not control and are not responsible for the content, availability, policies, security, accuracy, or practices of third-party sites, and a link does not imply endorsement unless expressly stated.

12. Children and parental supervision

Where parts of the Website, brand, or products may be relevant to children, access and use of the Website should be supervised by a parent or legal guardian where appropriate.

Parents/guardians are responsible for determining whether content, products, or activities described on the Website are suitable for the relevant child.

13. User submissions

If you send us ideas, feedback, suggestions, reviews, messages, testimonials, images, recordings, comments, or other materials (“Submissions”), you confirm that:

  • a) you have the right to provide them;
  • b) they do not infringe any third-party rights or violate any law;
  • c) unless expressly agreed otherwise in writing, they are not confidential.

Unless otherwise agreed in writing between you and us, you grant us a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to use, reproduce, adapt, publish, translate, distribute, display, and otherwise exploit, including commercially, such Submissions for business, marketing, product development, and customer support purposes.

14. Security; viruses; misuse

We do not guarantee that the Website will be secure or free from bugs or viruses.

You are responsible for configuring your devices and using appropriate virus protection and security software.

You must not misuse the Website by knowingly introducing harmful material, attempting unauthorised access, or attacking the Website via denial-of-service attacks or similar means. We may report breaches to law enforcement and cooperate by disclosing information as required by law.

15. Linking to our Website

You may link to our home page provided you do so in a fair and lawful way that does not damage our reputation or take unfair advantage of it.

You must not establish a link that suggests any form of association, approval, or endorsement where none exists. You must not frame the Website on any other site, and you must not link to pages other than the home page without our prior written consent.

We reserve the right to withdraw linking permission at any time without notice.

16. Privacy and cookies

We will use your personal information only as set out in our Privacy Policy. Our Cookie Policy explains how we use cookies and similar technologies.

17. Disclaimers

To the fullest extent permitted by applicable law, the Website and all content are provided on an “as is” and “as available” basis.

We make no representations, warranties, or guarantees (express or implied) that the Website or any content will be accurate, complete, current, uninterrupted, error-free, secure, or suitable for any purpose, or that defects will be corrected.

Nothing in these Terms excludes any warranty or right that cannot lawfully be excluded under applicable law.

To the fullest extent permitted by law, we disclaim any implied warranties, including warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranties arising out of course of dealing or usage of trade.

18. Limitation of liability

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other matter where exclusion or limitation would be unlawful.

Subject to the above, to the fullest extent permitted by law, we (and our affiliates, officers, directors, employees, contractors, agents, licensors, and service providers) shall not be liable for any loss or damage arising out of or in connection with your use of, inability to use, or reliance on the Website or any content, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, including without limitation:

  • a) loss of profits, sales, revenue, or business;
  • b) business interruption;
  • c) loss, corruption, or interception of data;
  • d) loss of anticipated savings, discounts, or benefits;
  • e) loss of goodwill or reputation;
  • f) indirect, incidental, special, punitive, exemplary, or consequential loss or damage.

If, notwithstanding the foregoing, we are found liable to you for any claim arising out of or relating to the Website, our aggregate liability shall, to the fullest extent permitted by law, be limited to the greater of: (i) USD 50; and (ii) the amount (if any) paid by you directly to us solely for access to the specific Website service giving rise to the claim in the 6 months preceding the event giving rise to liability.

We are not responsible for any damage or loss that you could have avoided by following our reasonable instructions or by applying any updates, patches or fixes made available by us free of charge, or that was caused by you failing to follow installation instructions or to maintain minimum system requirements notified to you.

19. Indemnity

To the fullest extent permitted by law, you agree to indemnify, defend, and hold harmless us and our affiliates and their respective officers, directors, employees, contractors, agents, licensors, suppliers, and service providers from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with:

  • a) your breach of these Terms;
  • b) your misuse of the Website;
  • c) your infringement of any intellectual property, privacy, publicity, or other rights;
  • d) your breach of any law; or
  • e) any Submissions provided by you.

This section does not apply to consumers to the extent such indemnity would be unenforceable under applicable law.

20. Suspension and termination

We may suspend or terminate your access to the Website (in whole or in part) at any time, with or without notice, if we reasonably believe you have breached these Terms or your use creates legal, security, or operational risk.

Upon termination, your rights to use the Website cease immediately.

21. Governing law; jurisdiction; consumer rights

Except as expressly provided in Section 25 (US Dispute Resolution and Arbitration), these Terms, their subject matter and formation, and any non-contractual obligations arising out of or in connection with them, are governed by the laws of Hong Kong, excluding conflict of laws principles.

If you are a business user, you and we agree that the courts of Hong Kong shall have exclusive jurisdiction over any dispute, claim, or matter arising out of or in connection with the Website or these Terms.

If you are a consumer, nothing in these Terms affects any mandatory rights you may have under applicable consumer protection laws that cannot be excluded by contract. You and we agree that the courts of Hong Kong will have jurisdiction, however you may also be entitled to bring proceedings in your local courts where mandatory law so requires.

22. Territorial restrictions; sanctions and export controls

The Website is intended for access and use only in jurisdictions where such access and use is lawful. We make no representation that the Website or any content is appropriate, available, or lawful in any particular jurisdiction.

We may, at any time and at our sole discretion, restrict or block access to the Website (in whole or in part) from any territory, IP range, or jurisdiction, or to any person, if we reasonably believe that: (a) such restriction is required by applicable laws, regulations, sanctions, export controls, or law enforcement requests; (b) continued availability would expose us to legal, regulatory, security, fraud, chargeback, or reputational risk; or (c) the Website is being accessed or used in breach of these Terms.

You must not use the Website if you are (i) located in a jurisdiction subject to comprehensive sanctions or embargoes, or (ii) otherwise prohibited from receiving services under applicable sanctions or export control laws. You represent and warrant that you are not using the Website in violation of any such restrictions.

23. Force Majeure (including territorial restrictions)

We shall not be liable for any delay, failure, interruption, or unavailability of the Website (in whole or in part), or for any failure to perform any obligation under these Terms, to the extent caused by or resulting from events or circumstances beyond our reasonable control (“Force Majeure Event”).

Force Majeure Events include, without limitation: acts of God; natural disasters; epidemic, pandemic, or public health emergency; war, terrorism, civil unrest; strikes and labour disputes; interruptions or failures of telecommunications, internet, hosting, DNS, cloud, or utility services; cyberattacks; denial-of-service attacks; ransomware; acts or omissions of third-party service providers; governmental actions, laws, regulations, court orders, or law enforcement requests; and any sanctions, export control restrictions, or territorial restrictions / geo-blocking measures implemented by us or by third parties (including hosting, payment, marketplace, or network providers) due to legal, regulatory, security, or risk considerations.

Where a Force Majeure Event occurs, we may suspend, restrict, modify, withdraw, or discontinue the Website (in whole or in part) for the duration of the Force Majeure Event and for a reasonable period thereafter.

24. No Waiver; Cumulative Remedies; Injunctive Relief

No waiver. No failure or delay by us to exercise any right, power, or remedy under these Terms shall operate as a waiver. A waiver is effective only if in writing and signed by us.

Cumulative remedies. Our rights, powers, and remedies under these Terms are cumulative and in addition to any rights, powers, and remedies provided by law or equity.

Injunctive relief for IP misuse. You acknowledge that unauthorised use, copying, scraping, extraction, dissemination, or infringement of our intellectual property, brand assets, or content may cause irreparable harm for which monetary damages may be inadequate. Accordingly, we shall be entitled to seek injunctive or other equitable relief (including temporary restraining orders and specific performance) in any competent court, without the necessity of posting a bond or proving actual damages, in addition to any other remedies available.

25. US Dispute Resolution and Binding Arbitration (Applies to US Users)

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR RIGHTS. If you access or use the Website from the United States or are otherwise a “US User”, you agree to the following provisions to the fullest extent permitted by law:

  • 25.1. Mandatory pre-claim notice (informal resolution first)

Before initiating any legal proceeding, you agree to first send a written notice of dispute to email set out in Section 29 with the subject line “Notice of Dispute”. The notice must include: (a) your name and contact details; (b) a description of the dispute; (c) the specific relief sought; and (d) the basis for the relief. You and we agree to attempt in good faith to resolve the dispute within 30 days after receipt of the notice.

  • 25.2. Class action waiver; representative claims

To the fullest extent permitted by law, you and we agree that disputes must be brought only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, representative, private attorney general, or mass action.

  • 25.3. Jury trial waiver

To the fullest extent permitted by law, you and we waive any right to a jury trial in any proceeding arising out of or relating to the Website or these Terms.

26. Severability

If any provision of these Terms is held to be unlawful, invalid, or unenforceable, that provision shall be deemed severed and the remaining provisions shall remain in full force and effect.

27. Entire agreement

These Terms constitute the entire agreement between you and us relating to your use of the Website, except for any additional terms expressly incorporated by reference or otherwise applicable to specific products, services, purchases, or features.

28. Third-party rights

A person who is not a party to these Terms shall have no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms, except that our affiliates and other protected parties may rely on provisions expressly made for their benefit.

29. Contact

To contact us regarding the Website or these Terms: [email protected].